For the past 8 months, Glowing Green Australia has been working collaboratively with Palm Beach Surf Life Saving Club to curate a partnership to support them in achieving two main sustainability pillars: reduce waste from landfill and embed environmental education. Through this partnership and sponsorship, we have developed the ‘Palmy Crusaders’ Kids Activity Leaflet, which is a plastic-free, recycled, compostable leaflet that encourages kids to learn about environmental waste management and our marine life. The Palm Beach Surf Life Saving Club vision is to ‘engage, educate, empower and inspire the local community in regards to marine and ocean protection and sustainability, in partnership with local businesses and not-for-profit groups.’
At Glowing Green Australia, we believe it is important to support local sustainability initiatives and to help drive environmental education through sustainable partnerships. Building partnerships requires significant effort, understanding and willingness from everyone involved, and now more than ever, companies are expected to join with other organisations to address social and environmental problems. There are a number of benefits to creating and fostering sustainability partnerships, especially if you find yourself wanting your business to become more sustainable. However, not all businesses have the knowledge and capabilities required to do so, which is where sustainability partnerships can fill the void.
Many ecosystem challenges require systemic changes beyond the capabilities of individual companies and organisations, and in this case, the best approach would be to partner up with governments, councils, investors, local NGOs and other organisations. Businesses now are choosing to adapt their business models and align their activities, products, and services in ways that contribute to environmental and sustainability outcomes. How can companies contribute to sustainable development outcomes?
Firstly, this can be done through the manner in which they conduct their business activities, by reducing the negative impacts on the environment associated with its business – including across its supply chain and through proper sustainability plans. Secondly, companies can also contribute by developing new and innovative products, services, and technologies that can further contribute to improving the environment. However, collective action and partnerships are essential to achieving sustainable development goals.
The recent use of partnerships to address sustainability challenges has grown exponentially – but not all are successful. The 2013 Sustainability through Partnerships Report outlines the following recommendations to ensure successful long-term partnerships:
- Frame the partnership as a learning process
- Ensure voices for all participants
- Construct fair processes and manage conflicts
The report goes on to highlight that the majority of studies reviewed indicated that partnerships provide the necessary resources, technology, and commitment to ensure a sustainable future for the planet.
Responsibility for sustainable development is shared across the community, which is why at Glowing Green Australia we believe in the importance of developing strong partnerships and sponsorships to co-create better and more integrated solutions, leading to greater benefits for the environment. We can help you create a sustainability plan to integrate sustainability into your planning and development processes, reach out to us now to find out more.